The Ministry of Petroleum and Natural Gas launched a month-long fuel conservation campaign of the PCRA, ‘SAKSHAM’ aimed at reducing fuel consumption in India. The campaign aims at highlighting the adverse health and environmental impacts of increasing carbon footprints and convince consumers to switch to cleaner fuels.

With a view to create awareness among the consumers of fossil fuels, Petroleum
Conservation Research Association (PCRA), Ministry of Petroleum and Natural Gas
कार्बन उत्सर्जनात वाढ होण्याच्या प्रतिकूल आरोग्य आणि पर्यावरणीय परिणामांवर प्रकाश टाकण्यासाठी एक महिना चालणारी मोहीम सुरू करण्यात आली. स्वच्छ इंधनाचा वापर करण्यासाठी आणि जीवाश्म इंधनाचा वापर करण्यासाठी व्यवहारात बदल करण्यासाठी ग्राहकांना पटवून देणे हा 'सक्षम'चा विचार आहे.

The campaign through various pan-India activities such as Cyclothon, Farmer Workshops, Technical Seminars, Painting Competition, etc. will spread awareness among masses about the advantages of using clean fuels. The campaign will also spread awareness about 7 keydrivers that collectively would help India move towards cleaner energy.

The key drivers include moving towards a gas-based economy, cleaner use of fossil fuels, greater reliance on domestic sources to drive bio-fuels, achieving renewable targets with the set deadlines, increased use of electric vehicles to decarbonize mobility, increased use of cleaner fuels like Hydrogen, and digital innovation across all energy systems.